Pat McGrath Mothership Palettes – Sublime (not pictured: Subversive and Subliminal)
Pat McGrath may as well be a cosmetics wizard. Over the decades of her career, she has undoubtedly earned such monikers as Most Influential Make-Up Artist in the World (Vogue).
A few years ago, Pat started her own line; self-funded at first (pretty damn amazing), the first product was a single golden pigment with a mixing medium that went for $40. A higher price makes more sense when it hails from a limited, 1000 piece run funded by a single solitary individual. Now, there are investors on board. This means Pat’s brand can place larger orders, making the price-per-unit lower. Later, there were lip products and other intriguing things that were entirely unlike what many of us have seen at a counter.