This legacy post has been given a facelift. Opinions remain the same but content has been edited for flow and clarity.
I can’t quite pinpoint where the madness took hold. Liquid lipstick isn’t really a new product or idea; nay, Stila has offered their Stay All Day Liquid Lipsticks for several dozen moons. At some point within the last two years, though, liquid lipstick exploded. Most companies offer them now, and those that already had them expanded their lines, and companies who weren’t really on the lip game (like Anastasia), got involved.
And ultimately, I don’t get the obsession.
Needy
Let’s face it – although the point is that they shouldn’t be high maintenance, they are.
- They require meticulous lip prep; scrubbing to exfoliate is not ever optional when you’re rocking these.
- You need to moisturize before application…but not too much, or the product won’t properly adhere to your lips!
- To put the icing on the cake, they tend to be drying as all hell to the lips…and then settle awkwardly in your lip-lines.
- It’ll last a looong time, but if you ever feel like you need to reapply? More often than not, you’re better off removing it entirely and starting from square one.