After a decade and a half and thousands of dollars spent, Ulta lost my business. For years, Ulta impressed me with its unique combination of products. Having drugstore, prestige, and salon all in one place is great! It was convenient and felt like a more inclusive place to shop. It wasn’t intimidating to my younger self the same way Sephora and beauty counters were.
I’ve been a member of their Ultamate Rewards program since 2008. Unfortunately, though, Ulta lost my business due to a critical security issue. You should reconsider whether you do business with them, as well.
Weird Activity
Like many, my beauty spending tapered off in 2020. I wasn’t going through product at the same rate. Add that to the amount of uncertainty in the world, I was being judicious and cautious with nonessential spending. I expected my rewards tiers at both Sephora and Ulta to lapse. So, imagine my surprise when I got an email from Ulta suggesting I had more points than I expected.