I switched away from antiperspirants years ago. In the time since, I’ve tried a few different things with most of my use being in Old Spice-land and more-recently a 0% Aluminum Dove option that I prefer the fragrance of (Pomegranate and Lemon Verbena).
I heard of Lume before and while I was curious, I had mixed feelings. I hate their marketing. Hate. It. Happily, my distaste is for reasons other than the usual.
At some point, I ended up on a mailing list of theirs (thanks for selling my info!) and was appalled that it was very heavily along the lines of (I’m paraphrasing), “Got intimate area stink?” This isn’t just an unfortunately-targeted e-mail campaign, this is de rigeur for the brand.
Why?!
The founder happens to be an OB-GYN. Her intent was to formulate a whole-body deodorant product that won’t cause mayhem near the area(s) she most commonly provides care for. Noble enough, but the marketing is appallingly tactless. (But, spoilers, I did try the product – more on that after the jump).
What’s this? A doctor fulfilling unpleasant stereotypes about abysmal bedside manner?! If someone really DOES have those concerns, I’m sure they’d appreciate a more delicate and tactful approach.
There’s also an insinuation that everyone suffers from all of these complaints. We don’t! Just because these things are normal to encounter does not mean everyone experiences all of them, so its uncomfortable at best and presumptuous at worst.
Anyway, Lume ads are cringe. Whyyy:
If you can get past that, it is inclusively marketed to be suitable for myriad purposes – for everyone’s anatomy if they have and/or wish to address unwanted odors.
After Abra’s endorsement and a timely sale, I decided to give Lume a try.
