Marketing

Agave Healing Vapor Iron

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Agave Healing Vapor IronAgave Healing Vapor Iron (via the Wayback Machine)

If there were ever a subset of beauty whose products were laden with gimmicks, it would be hair styling and care. I’m lazily looking for a flat iron (mine is on the outs, but I’m not in a rush because I don’t use it all the time), and I came across this one on Sephora. Overlooking the fact that it is $150 for a non-professional unit, the name alone got me: Agave Healing Vapor Iron.

Healing, huh?

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Herbal Essences Reboot

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Herbal Essences RebootHerbal Essences Smooth Collection Shampoo and Conditioner

Years ago, Herbal Essences underwent a facelift and eagerly dashed away from the awkward, far-too-excited commercials of yore. But with the new look came new formulas, and people pined for the Herbal Essences formulas from back in the day. Within the last year, Proctor and Gamble decided to reboot two of the classic Herbal Essences lines: Smooth (rose-based, pink bottles shown above) and Shine (chamomile-based, the classic yellow bottles). Users rejoiced!

I’ve never used Herbal Essences products aside from a leave-in product about four years ago, so I wasn’t lining up to pluck the bottles from the shelves. I didn’t have a basis for comparison to the old stuff, so talking about it wasn’t a priority.

Recently, having finished up my Nexxus Therappe and Humectress, I was shopping for shampoo again. I perused the aisle until my gaze fell across the new-old Herbal Essences bottles. I don’t want to spoil it, but I’ll give you a hint: look at the green banners on the left side of each bottle.

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Makeup Packaging (Chatter)

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When it comes to cosmetic products, what do you value the most? Form or function?

Personally, I place performance primarily. Packaging comes second; if a product isn’t good, it could have the most elegant packaging ever and not matter.

Maybelline Instant Age-Rewind Concealer, for example, is a fantastic drugstore under-eye concealer…but the applicator is silly. I don’t loathe it as much as some others do, but I do think it could have been executed better. To dispense the product, you twist the case and it clicks as it slowly advances the product up to the built-in sponge-esque puff applicator. It isn’t ideal for application, it isn’t as hygienic as many consumers would prefer, and it is difficult to get the product onto a different applicator if you want to try it that way. The product inside the tube is fantastic, though, so many of us deal with it; it is well-worth it.

That said, there are times when packaging can be a purchase-deterrent. When I choose to invest in a product, I expect greater care to be put into the packaging during the design and manufacturing process. Let’s look at three products, here.

Makeup PackagingMakeup Packaging Comparison
elf Studio Blush, $3 / Benefit Coralista, $28 / Hourglass Ambient Lighting Blush, $35
  • e.l.f. features simple, uncomplicated packaging. It is slim (bag-friendly!), straightforward, and features a window in the front so you can view the shade within while it is closed. There is a small mirror inside. It snaps shut.
  • Benefit Coralista, and all of their face powders, comes in a box. The box appeared to be made from thin, reinforced cardboard or paper that is printed with, in Coralista’s case, pink leopard print and some other motifs – I think palm trees, but I really have no idea. This makeup packaging does not latch to close.
  • Hourglass features classy, sleek packaging. On top of being aesthetically pleasing, it houses the product well, closing with a reassuring snap. If I bought one of these and it took me 20 years to finish, the packaging probably wouldn’t make me feel dated or juvenile.

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Zoya Earth Day Polish Exchange

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Zoya Earth Day Polish Exchange
photo courtesy of the Zoya blog.

Health- and eco-conscious polish brand Zoya is known for their awesome promotions such as free bottles of polish (you just pay shipping). The promo du jour is actually a re-run: Zoya’s Earth Day Polish Exchange, which runs this year from April 21 – 28 with promo code ZDAY2014.

Add as few as five bottles of polish to your cart and as many as twenty-four, then enter the promo code – the polish should drop from its regular price at about $9+ per bottle down to $4.50 per bottle OR $5 for their fancy glittery PixieDust products and special effect toppers. Unfortunately, it does not include their newest summer connection line(s), but I think you’ll live. You’re looking at spending $22.50 for five (regular) bottles of polish – not bad, especially considering that some drugstore polishes are more costly and these are 5-free. Additionally, carts over $30 currently receive a free gift – a 2oz. bottle of Zoya Remove Plus Nail Polish Remover.

Once you receive your new, fancy, 5-free polish from Zoya’s Earth Day Polish Exchange, you can then send them old, unwanted polish to be safely disposed of in accordance with EPA guidelines (FYI – you aren’t supposed to toss them in your regular, residential trash). Zoya will accept up to as many bottles as you purchased – so if you purchased 9 bottles of polish, you can send up to (but not more than) nine for disposal. You could also just send three, if that’s all you wanted to purge. You are not, however, required to send in any old bottles to take advantage of this neat promotion.

This would be a great way to start someone’s polish collection (especially considering you are not required to send in old bottles) or try Zoya products while getting some variety without a huge cost-commitment. It also may make a nice Mother’s Day gift (right around the corner, people – May 11) if your Mom enjoys having lacquered nails. You might also just be looking for justification to buy more polish – so you’re welcome. I haven’t tried any Zoya polish yet, but I look forward to doing so!

Also, Zoya doesn’t know who I am and they didn’t ask me to write about this promo – I, as a polish junkie and sale-stalker, just wanted to look out for my fellow polish-fanciers.

Target – This Looks Shopped

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It is widely known that advertisers retouch their photos before publishing them, especially in the clothing industry. This isn’t to talk about whether or not I agree with that practice, but instead to suggest that they either a) hire qualified graphic designers/retouchers or b) beef up their proofing process before publishing photos:

Target - this looks shopped, wouldn't you say?

Hrm… this looks shopped!

Golly gee, something doesn’t look quite right here. Are you SUUUURE that’s a normal model right there? Call me a skeptic. It seems as though Target is batting 1000 lately between not having beefy enough protections in place to protect customers’ credit card information, and now, bad awkward Photoshop work.

A lot of people and news outlets are up in arms about the whole thigh gap thing – and while I definitely do think it is stupid and not realistic (also, not to be crude but having an unnatural crevasse separating one side of your body from the other looks, well, unnatural) but that’s not what I’m fired up about. I am, however, utterly baffled by how ridiculous this is. If there is a proofing or double-checking process, clearly it was missed – and if there isn’t, they desperately need one. Oh yeah let’s just lift the center of the model’s crotch up a good inch or two. That doesn’t look absolutely ridiculous at all. One other thing is that people commenting on this ‘shop fail seem to be disregarding how silly the model’s hand looks – look at the left side of the image. Oops.

The product, which used to live here, has since been taken down. Hopefully they’ll reshoot or upload an image that wasn’t butchered. Damn it guys, cut it out and get a better graphics team if you must retouch your photos because this flavor of marketing is just embarrassing. This doesn’t even just look shopped, it looks like it was done with mspaint.exe. This doesn’t fool anyone, and isn’t even aesthetically pleasing from a narrow-minded Barbie-esque view of beauty.